Content Management Manager

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts

Tide is available for UK, Indian, German and French SMEs

Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly

Over $300 million raised in funding

Over 2,800 Tideans globally

Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE TEAM

As the Content Manager, Member Education (France), you will lead the creation, development, and refinement of our French-language bBlogs, FAQs, and educational content (written, audio, video, infographics, etc.). You are an expert at creating compelling content that makes a positive and demonstrable impact. With excellent verbal and written communication skills in French, you possess proven project management and relationship-building abilities. You thrive on autonomy, are passionate about understanding the specific challenges faced by French entrepreneurs, and create educational content that addresses these issues head-on.

You will be the voice of our French members, ensuring we understand their local needs while providing the insights required to make the best use of Tide. Working with designers and your social media team, you will create marketing materials to increase self-service, as well as product awareness for both existing and new users of the Tide platform in France.

ABOUT THE ROLE

Localized Execution: Take accountability for the delivery of meaningful member-facing content tailored to the French regulatory and business landscape, promoting self-service and feature awareness.

Safety & Compliance: Create educational content (always-on and ‘just-in-time’) to help French members reduce fraud and financial crime, aligned with local security standards.

Support Optimization: Drive reduction of support contact volumes by educating members on existing products and self-service options.

Cross-functional Collaboration: Act as the bridge between operational, marketing, and PR teams. Coordinate activity between our international hubs and the French market.

Social Engagement: Build an operating structure that enables our teams to effectively react, respond, and engage with members across French social platforms.

WHAT WE ARE LOOKING FOR

Native or bilingual mastery of French (written and spoken) is essential, with professional fluency in English to collaborate with our international teams.

You’ve spent at least 4 years in a content or marketing role, preferably responsible for your own copy and strategy.

You have deep experience in the French SME/TPE/Auto-entrepreneur market.

You have experience working in Fintech (understanding of French banking/neobanking is a plus).

You are a fast learner, able to grasp French market specifics and local business regulations quickly.

You know your way around the French language in detail. Working with and upgrading the tone of voice for the market is a challenge you tackle with creativity and linguistic precision.

You love working with data to translate customer feedback into a