Content Activation Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

What you’ll do

We’re looking for a Content Activation Lead to help get Stripe’s best stories in front of the right audiences—and make every flagship asset work harder. This role sits at the intersection of editorial, campaigns, demand generation, ops, and analytics. You’ll support distribution strategy, content merchandising, derivative content creation, experimentation, and measurement.

Responsibilities

Content strategy

Collaborate with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece.

Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market.

Operations

Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond.

Support content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Track A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).

Develop and maintain activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc).

Leverage AI