Commercial Manager

Commercial Manager

£40,000 - £50,000 + Car

Scottish Central Belt

The Role

As a Commercial Manager, you will be responsible for growing an established customer base while identifying, securing and developing new business opportunities. You’ll play a key role in delivering both volume and value growth through strong customer relationships, effective planning and high-quality execution.

Key Responsibilities

Develop and deliver account plans focused on

Volume and value growth

Distribution expansion

Pricing strategy

Promotional activity

Take full ownership of day-to-day account management, including regular customer engagement and recovery of underperforming accounts

Identify and capitalise on new sales opportunities within existing and prospective customers

Drive excellent in-store execution and promotional activity by collaborating closely with key stakeholders

Evaluate promotional return on investment to ensure effective use of budgets

Use local market insight, customer feedback, and competitor analysis to propose commercially viable opportunities

Support wider sales functions through analysis of customer sales data and trends

Produce detailed monthly reporting including

New business wins

Lost or at-risk accounts

Aged debt

Profitability and growth performance

Promotional effectiveness

Participate in team meetings and present updates on performance, initiatives and competitor activity

Manage aged debt proactively, including agreeing payment plans where necessary

Handle customer queries and complaints professionally, ensuring timely resolution

Maintain a strong and current knowledge of the company’s product portfolio

Qualifications & Experience

Strong understanding of Food Service & Wholesale channels

Minimum of 2 years’ experience in an FMCG sales environment

Proven track record of achieving or exceeding sales targets

Excellent sales, negotiation and presentation skills

Self-motivated, results-driven and highly proactive

Strong commercial awareness with analytical capability

Highly organised with excellent attention to detail and adaptability