Business Development Representative - French Markets

The Team + The Role

As a Business Development Representative at Pendo, you’ll join a high-performing sales team focused on creating new, high-quality pipeline across key French Speaking sales territories. The team partners closely with Account Executives and the broader go-to-market organization to identify the right companies, understand their business challenges, and introduce them to the value of Pendo’s platform.

In this role, you’ll research SaaS, software, and web application companies, identify relevant buyer personas, and build targeted outreach that creates qualified sales opportunities. You’ll gain hands-on training in software sales while learning how to prospect effectively, understand customer pain points, communicate Pendo’s value, and grow toward a future sales executive role.

This role is hybrid, where you will work 3 days per week in our Old Street, London office.

What this looks like day-to-day

Pipeline generation: Generate new, high-quality sales-qualified prospects for Account Executives. You’ll focus on creating meaningful opportunities that support territory plans and contribute to pipeline goals.

Account research: Research and target high-potential SaaS, software, and web application companies. You’ll identify relevant buyer personas and understand how Pendo can support their business and product goals.

Outbound prospecting: Build and execute cold calling, email, social selling, and multi-channel outreach campaigns. You’ll personalize outreach based on account research, prospect priorities, and market signals.

Market prioritization: Use sales data and market insights to recognize trends and prioritize outreach. You’ll focus your time on the accounts and personas most likely to benefit from Pendo.

Account Executive partnership: Partner with Account Executives to plan territory strategy and support pipeline creation. You’ll align on target accounts, messaging, outreach priorities, and next steps for qualified opportunities.

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