Business Development Manager

Business Development Manager

Up to £50,000 DOE

Performance-related bonus up to 20% of base salary

Car allowance (£6,000 per annum)

Manchester based with national travel

The Company

A premium food and beverage manufacturer with strong growth across digital and e commerce channels. The business is now ready to build its physical retail presence and develop a structured retail channel from an early stage. The environment is fast paced, collaborative and commercially focused.

The Role

You will be responsible for building and growing the physical retail channel. The role focuses on opening new retail customers, developing independent trade and shaping the retail model from the ground up. You will work closely with the commercial and e commerce teams to ensure full alignment with brand, pricing, digital activity and customer insight.

Key responsibilities include

Building a targeted list of suitable retail accounts

Approaching and opening new retail customers across independent retailers, health food stores, premium food shops, smaller chains and regional groups

Developing relationships with retailers and managing trials, sampling and follow up Securing first orders and driving repeat orders

Managing a clear B2B pipeline with structured reporting

Gathering market feedback from retailers and customers to inform product, pricing and format decisions

Identifying which products and formats perform best in physical retail

Working with the commercial team on B2B tools, trade materials, CRM, pricing discipline and brand alignment

Connecting retail activity with e commerce, Amazon and customer insight strategy

Ensuring all retail activity supports the wider brand and commercial plan

The Person

Experience in premium food, health food, speciality retail, challenger FMCG, independent grocery, farm shops, delis, regional retailers or wholesalers

A proven track record of opening new accounts and developing independent trade

A hand on and commercially disciplined approach

The ability to build a retail channel from the ground up

Strong relationship building skills with the ability to influence and educate retailers

Comfort working with structure, process and commercial logic

Confidence gathering market insight and feeding it back into the commercial strategy

A channel builder mindset rather than a traditional field sales approach

Keywords

Business Development, New Business, Field Sales, Independent Retail, Premium Food, Health Food, Speciality Retail, Farm Shops, Delis, Regional Retailers, Route-to-Market, Channel Development, Account Development, Territory Sales, Area Sales, Retail Activation, Sampling, Trade Marketing, Challenger FMCG, Brand Development, Retail Partnerships, B2B Sales, Retail Account Opening, Retail Pipeline Management, Retail Expansion, Commercial Development, Retail Strategy

Additional Information

Winsearch acts as an employment agency for permanent staff. We recruit for roles based in Engineering and Manufacturing, Food and Drinks, Pharmaceutical, Supply Chain and Procurement, and Professional Services.

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INDWIN

Our clients and their customers come from diverse backgrounds and so do we. We hire our people from various walks of life, each of whom make our company stronger with their talent, uniqueness, and expertise. This is what makes our company special; if you want to help us grow and take this ethos to our clients, then we cannot wait to collaborate with you!

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