Business Development Manager

Business Development Manager

Location- Midlands Earning potential: Base salary £45,000 OTE £60,000

Are you looking to join a successful and fast-growing business with a strong offer to the care sector? Countrywide Healthcare are the leading supplier of nursing and janitorial consumables to care homes and are looking to recruit an ambitious and hard-working Business Development Manager (BDM) with strong relationship-building and business development skills to accelerate our growth in the Midlands.

The role of a Business Development Manager at Countrywide Healthcare

Identify and pursue new business opportunities through proactive prospecting, networking, and market outreach.

Build and manage a strong sales pipeline, ensuring consistent lead generation and qualification.

Ensure regular, value-adding communication with prospects and key accounts.

Manage and develop existing customer accounts within the assigned geography, ensuring retention, account growth, and high levels of customer satisfaction.

Act as a trusted partner to current customers, identifying opportunities to expand product usage and strengthen long-term partnerships.

Create and deliver tailored proposals, pitches, and high-impact presentations to potential clients.

Negotiate commercial terms and close deals aligned to growth targets.

Conduct market and competitor research to spot trends and new opportunities.

Use data-driven insights to refine prospecting strategies and improve conversion.

Gather customer feedback and share insights to support ongoing product/service improvements.

Identify and develop growth opportunities within key accounts.

Build and maintain strong, long-term relationships with key decision-makers.

Work with marketing, product, and operations teams to develop targeted campaigns and enhance the value proposition.

Maintain accurate CRM data, forecasts, and pipeline reports.

Report monthly on new business activity, performance against KPIs, and market trends.

Skills and Experience we expect from a Business Development Manager

Proven experience in business development or sales, with a strong track record in winning new business.

Ability to identify, pursue, and convert opportunities using a consultative approach.

Excellent communication, presentation, and negotiation skills.

Confidence building relationships with senior stakeholders and decision-makers.

Strong commercial awareness and understanding of market trends.

Self-motivated, proactive, and target-driven.

Comfortable using CRM systems and sales forecasting tools.

Experience in the long-term care sector.

Knowledge of solution-based or complex sales cycles.

Ability to thrive in a fast-paced environment and manage multiple priorities.

In return for your commitment and expertise in this role, you will get

Competitive Base Salary of £45,000 and OTE £60,000

Great hours Monday to Friday (40 hours a week)

Company Car or Car Allowance

Amazing employee discounts with major supermarkets and retailers with phsPerks.com

Training available to expand your skills, including accredited ILM training through external and in-house programmes

23 days holiday plus bank holidays (31 days in total), plus a Buy / Sell holiday scheme

Free parking onsite

Other benefits such as improved parental leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance, and more

At Countrywide Healthcare, we pride ourselves on our diverse workforce and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. Please let us know if we need to make any reasonable adjustments for you during the recruitment process.