Business Development Manager - Captial Equipment

Business Development Manager – Capital Equipment

Location: Midlands– Field based covering region

£36,000 to £45,000 basic + commission

Company car or car allowance, laptop, mobile phone and pension

We are looking for a proactive, commercially driven Business Development Manager to help establish the brand across the UK bus and transport sector.

Experience within the commercial vehicle, bus, coach,, fleet or wider transport industry would be advantageous, particularly if you already have established industry contacts.

You'll be responsible for identifying prospects, building relationships with key decision-makers and developing a strong pipeline of opportunities for a high-value capital equipment product with potentially long and complex sales cycles.

Key Responsibilities

You'll play a key role in getting the business in front of bus operators, fleet managers, local authorities and transport decision-makers ahead of future procurement and tender opportunities.

Proactively identify and win new business opportunities across the UK bus, coach and public transport markets.

Generate leads through outbound calling, prospecting, networking and face-to-face visits.

Build relationships with bus operators, fleet owners, depot managers, local authorities and procurement teams.

Sell high-value capital equipment, managing longer sales cycles and developing opportunities through multiple stages of the sales process.

Identify fleet replacement programmes, upcoming tenders, purchasing plans and potential electric bus requirements.

Arrange product demonstrations, customer meetings and visits to the Ilkeston service centre.

Develop and maintain a strong sales pipeline, ensuring opportunities are tracked and followed up effectively.

Research target accounts, map decision-makers and develop a territory sales strategy.

Represent the business at exhibitions, trade shows and industry events.

Work closely with internal teams to progress qualified opportunities and support the conversion of leads into sales.

The Ideal Candidate

Proven experience in B2B sales, business development or new business acquisition.

A strong track record of outbound prospecting, cold calling and generating your own leads.

Experience selling high-value capital equipment, technical products, commercial vehicles, fleet solutions or transport-related products.

EV & Zero-Emission Transport Solutions expertise advantageous.

Comfortable managing complex sales processes and longer sales cycles involving multiple decision-makers.

A confident, proactive sales hunter who enjoys opening doors and creating opportunities rather than relying on inbound enquiries.

Strong communication, negotiation and relationship-building skills.

Highly organised, self-motivated and comfortable managing a UK-wide territory with regular travel.

A full UK driving licence.

Business Development Manager, BDM, Sales Manager, Technical Sales, B2B Sales, New Business Development, EV, Electric Vehicles, Electric Buses, Zero-Emission Vehicles, Commercial Vehicles, Fleet Sales, Transport Sales, Capital Equipment, High-Value Sales, Field Sales, Cold Calling, Lead Generation, Sales Prospecting, Account Management, Tender Management, Long Sales Cycles, Fleet Management, Automotive Sales, Transport Solutions, Consultative Sales, Territory Sales, Contract Negotiation