Business Development Executive

Business Development Executive

Location: Field Based | North England, Midlands or South East Earning Potential: £34,000 Basic Salary | Uncapped OTE £54,000+

Are you looking to join a successful and growing business with a strong reputation within the care sector?

Countrywide Healthcare is a leading supplier of healthcare consumables, medical products and janitorial solutions to care homes across the UK. As we continue to expand, we're looking for an ambitious and customer-focused Business Development Executive to grow existing SME accounts and win new business across your territory.

The role of a Business Development Executive at Countrywide Healthcare

Manage and develop an existing portfolio of SME and independent customers.

Conduct regular account reviews to identify growth opportunities and improve customer retention.

Increase customer spend through cross-selling and upselling across our full product range.

Build and maintain strong relationships with key decision-makers.

Identify and pursue new business opportunities through prospecting, networking and referrals.

Develop and manage a healthy pipeline of qualified sales opportunities.

Create tailored proposals and solutions to meet customer needs.

Negotiate commercial agreements and secure profitable new business.

Develop and execute an effective territory plan focused on revenue and margin growth.

Monitor competitor activity and market trends to identify new opportunities.

Maintain accurate CRM records, forecasts and activity reports.

Support marketing campaigns, supplier initiatives and product promotions.

Skills and Experience we expect from a Business Development Executive

Proven experience in field sales, business development, account management or territory sales.

Strong track record of growing customer accounts and winning new business.

Experience increasing customer spend, retention and profitability.

Excellent communication, presentation and negotiation skills.

Strong relationship-building and stakeholder management abilities.

Commercially aware with a results-driven mindset.

Self-motivated and able to manage a territory independently.

Comfortable using CRM systems and sales forecasting tools.

Full UK driving licence.

Desirable experience

Healthcare consumables

Medical supplies

Janitorial or cleaning products

Washroom solutions

Facilities management products

Workplace supplies or catering consumables

In return for your commitment and expertise, you will receive

Competitive base salary of £34,000

Uncapped OTE of £54,000+

Company car or car allowance

Monday to Friday working pattern

23 days holiday plus bank holidays, with Buy/Sell Holiday Scheme

Pension scheme and life assurance

Enhanced parental leave

Cycle to Work scheme

24-hour wellbeing support line

Employee discounts through phsPerks

Ongoing training and development, including ILM-accredited programmes

Career progression opportunities within a growing business

At Countrywide Healthcare, we are committed to creating an inclusive workplace where everyone can be themselves. If you require any reasonable adjustments during the recruitment process, please let us know.