Brand Activation Manager

Role Overview

The City Manager / Sales Brand Representative is a front-line, field-based role responsible for growing brand presence, supporting sell-through, and building long-term relationships with vape retailers within an assigned territory.

This role combines brand ambassador activity with field sales responsibility. You will represent the brand on the ground, educate retailers and store staff, support new product launches, and contribute directly to commercial performance through account growth and repeat ordering.

You are the face of the brand in-market, influencing shelf space, ranging decisions, and retailer confidence.

Key Responsibilities

Brand Representation & Education

Act as a knowledgeable, professional ambassador for assigned brands

Present and demonstrate compliant vape products, including pod systems and big puff devices and nicotine pouches

Educate retailers and store staff on product features, flavour profiles, compliance requirements, and key selling points

Ensure brand messaging and presentation are consistent across all retail accounts

Retail Growth

Support retailers with product ranging, promotions, and new SKU launches

Drive product penetration, visibility, and shelf presence in-store

Field Coverage & Activation

Visit independent vape shops, wholesalers, and regional chains in line with agreed coverage plans

Support compliant in-store activations, demonstrations, and launch days

Provide POS materials, merchandising support, and staff training where required

Market Intelligence & Reporting

Monitor competitor activity, pricing, and regional market trends

Gather retailer and consumer feedback and report insights to head office via bespoke CRM

Maintain accurate visit reporting, KPI tracking, and activity updates

Events & Industry Presence

Attend vape expos, trade shows, and industry events as required

Represent the brand professionally at all external engagements

Working Hours & Flexibility

The role operates on a core schedule of Monday to Friday, 9:00am–5:00pm. Due to the field-based nature of the role, flexibility is required to support occasional early starts, late finishes, nationwide travel, store launches, or industry events. Additional hours will be planned in advance where possible and managed responsibly.

Skills & Experience

Previous experience in vape, tobacco, FMCG, or field sales preferred but not essential

Understanding of the UK retail and wholesale sector, including retail execution and field-based sales activity

Strong knowledge of the UK vape market, including TPD regulations and post-disposable trends

Confident communicator with strong relationship-building and negotiation skills

Comfortable working independently as a lone field worker, while collaborating effectively within a wider team

Proven ability to work to KPIs and performance targets, with strong organisation and time management

Self-motivated, reliable, and full of energy

Willing and able to travel nationwide when required

Full UK driving licence essential

Additional languages advantageous but not essential

What Success Looks Like (KPIs)

Product range penetration per store

Successful execution of new SKU launches

Quality and consistency of retail relationships and brand presence

What We Offer

Salary negotiable plus uncapped commission (OTE up to 20%)

£5,000 annual car allowance additional to the salary

28 days’ holiday including bank holidays

AIG Life Insurance Scheme, including

3x salary life cover from day one

24/7 GP access

Mental health and wellbeing support

Company mobile phone

40% staff discount on selected products

Structured onboarding, product training, and compliance training

Clear progression opportunities as the field and sales structure grows

The Role in One Line

This role is the face of the brand on the road, combining education-led selling, strong retailer relationships, and consistent field execution to drive long-term growth in the UK vape market.