Do you love working with people, enjoy selling and have an eye for what makes something that little bit more special?
We have an exciting opportunity to join Sytner Tamworth BMW & MINI as our BMW & MINI Accessory Sales Expert.
This is a newly created role within our Parts & Accessories team, with one clear focus: helping our customers personalise and enhance their BMW or MINI.
From the latest alloy wheels and exterior styling packages to interior accessories, lifestyle products and genuine BMW and MINI accessories, you'll help customers discover the options available and create a car that feels genuinely their own.
About the role
A large part of your time will be spent working alongside our New and Used Car Sales teams, meeting customers during their buying journey and introducing them to the latest range of genuine BMW and MINI accessories.
You will also identify opportunities with customers visiting our Service and Bodyshop departments, making sure they know what is available for their existing car.
We're looking for someone proactive, energetic and confident who enjoys meeting people, starting conversations and spotting opportunities.
You'll develop excellent product knowledge and become our dealership expert for BMW and MINI accessories, helping customers choose products that complement their car, their lifestyle and their individual tastes.
Engage with customers purchasing New and Used BMW and MINI vehicles
Proactively introduce relevant genuine accessories and personalisation options
Work closely with our Sales Executives and Retail Managers to maximise every customer opportunity
Build relationships with customers visiting our Service and Bodyshop departments
Demonstrate and explain the latest BMW and MINI accessory ranges
Follow up customer enquiries and opportunities
Work closely with our Parts team to ensure products are ordered and available when required
Take ownership of accessory sales performance and work towards agreed targets
Help us continually improve the way we showcase and promote accessories throughout the dealership
About you
This will be an ideal opportunity for someone with a strong customer service or sales background who would like to take their first step into the prestige automotive industry.
Naturally confident and engaging with customers
Friendly, positive and energetic
Comfortable starting conversations and building rapport
Passionate about delivering outstanding customer service
Commercially minded and motivated by achieving targets
Organised and able to follow opportunities through
Interested in products, design and personalisation
Keen to learn and develop
Comfortable working as part of a high-performing team
Previous sales experience would be beneficial, but personality, attitude and customer focus are more important than automotive experience.
We'll provide the product knowledge and support. You bring the enthusiasm, energy and desire to succeed.
Why Sytner?
Sytner Group are delighted to provide an industry-leading benefits package.
We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.
Enhanced Holiday Entitlement – 33 days inc. bank holidays
Industry-leading Maternity, Paternity and Adoption Pay
Career Development
Recognition of Long Service every 5 years
Discounted Car Schemes
High Street Discounts
Discounted Gym memberships
Cycle to work scheme
One day a year paid voluntary / community work
At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.
As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please .
Unsure? Read on…
We represent over 23 of the world's most prestige vehicle brands, across our 140 UK dealerships.
We pride ourselves on ‘Developing Talent and ‘Building Careers’ and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey.
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
