BDM - Ophthalmic Lenses

New Opportunity | Business Development Manager | Ophtalmic Lenses | North London & Home Counties

Zest Optical are currently supporting a leading name in the optical industry to recruit a Business Development Manager for a field-based commercial role covering North London & Home Counties (Bedfordshire, Buckinghamshire, Hertfordshire).

This is an exciting opportunity to join a well-established and growing business with a strong reputation in the ophthalmic lens market, offering a high-quality portfolio of lens solutions alongside a broader range of products and services to independent optical customers across the territory.

As Business Development Manager, you will take ownership of a defined territory, focused on driving sales growth, developing existing customer relationships, and identifying new business opportunities. You'll work closely with independent opticians, groups, and other relevant customers, acting as a trusted commercial partner and helping to grow market share across the region.

Key Responsibilities

Driving new business development activity across the territory, identifying and converting opportunities whilst growing existing accounts

Promoting a portfolio of ophthalmic lens solutions to independent optical customers

Building strong, consultative relationships and understanding customer needs to deliver tailored commercial solutions

Delivering engaging product presentations, training sessions, and commercial meetings both in person and virtually

Working collaboratively with internal teams including customer service, operations, and marketing

Managing pipeline activity, forecasting, and reporting to ensure strong commercial performance

Attending industry exhibitions, networking events, and customer meetings to generate opportunities and raise brand awareness

Feeding back customer insight and competitor activity to support wider commercial strategy

The Candidate

Qualified Dispensing Optician or strong commercial sales background within the optical sector

Previous experience in a field-based business development, account management, or territory sales role preferable

Existing contacts and relationships within the UK optical industry would be highly advantageous

Excellent communication, presentation, and relationship-building skills

Commercially driven, proactive, and confident managing a sales pipeline

Full UK driving licence and willingness to travel across the territory

Package

Competitive basic salary circa £40k

Attractive uncapped commission structure

Car allowance

If you're looking to join a progressive optical business and develop your career within field sales, apply now for a confidential discussion.