About the role We are looking for a business-oriented leader to architect and own the financial operating model for our entire cloud infras…
Associate Director - General Practice
Skills & Technologies
Job Description
Future Partner – General Practice Senior Manager / Associate Director Liverpool | £contact Vaisto Recruitment for salary information + clear route to Partner
General Practice Senior Manager / Associate Director - Role description
This role has been created due to succession planning. You will be stepping into a key leadership position in a successful Liverpool general practice team, with a genuine, planned path to Partner within c. 3–4 years for the right person.
This role is ideal for a Senior Manager or Associate Director in general practice who:
Feels “ready for more” but blocked where they are, and
Wants real influence in a growing group, while keeping the relationship-driven feel of a local practice.
About the Firm
Award-winning, regional accountancy and business advisory firm, now part of a larger North West / national group. General practice and entrepreneurial OMBs are at the heart of the client base.
Why this role exists
An experienced senior leader is stepping back from day-to-day portfolio management over the next few years. They are looking to recruit at Senior Manager / Associate Director level now, so there is time for handover, relationship building and mentoring.
General Practice Senior Manager / Associate Director Responsibilities
Portfolio leadership
Managing and growing a sizeable portfolio of OMB and corporate clients.
Overseeing accounts, tax, and associated advisory work.
Client advisory & problem-solving
Working directly with business owners on structuring, tax planning, forecasting, profit improvement and succession.
Acting as a key commercial sounding board for clients.
Leadership & team development
Leading, coaching and reviewing the work of managers and seniors.
Helping shape resourcing, training and quality control.
Business development
Preparing and presenting proposals.
Attending and leading pitches and new business meetings alongside Partners and senior leadership.
Identifying opportunities within your portfolio and the wider local market.
General Practice Senior Manager / Associate Director – Requirements
ACA / ACCA qualified.
c. 5+ years PQE in practice
Strong background in general practice: accounts, corporate/owner-managed tax, and advisory.
Proven track record managing a portfolio and a team.
Commercially aware, comfortable discussing fees, scope and value with clients.
Enjoys being client-facing and building long-term relationships.
Hands-on enough to roll sleeves up when needed, but comfortable delegating and developing others.
Ambitious, but grounded and collaborative – someone who can slot into an existing leadership team and be seen as a future Partner.
Open to candidates from Top 20, strong regional or quality independent firms.
Experience with OMBs and SMEs is essential; larger/complex clients are a bonus.
General Practice Senior Manager / Associate Director – Benefits
Salary: £Market rate – arrange a confidential discussion with Vaisto Recruitment for salary information
Benefits: Competitive package including bonus potential and flexible working.
Progression: A defined succession-planning route to Partner, targeted over the next 3–4 years
The above vacancy is only one of many that I am handling. Vaisto Recruitment specialises in contract and permanent vacancies within the practice market, including:
- Audit Partner / Audit Director / Audit Associate Director / Audit Manager / Audit Senior / Audit Associate / Audit Semi Senior
- Business Services Partner / Business Services Director / Business Services Manager / Business Services Associate / Accounts Senior / Accounts Associate
- Tax Partner / Tax Director / Tax Manager / Tax Senior Manager / Tax Senior / Tax Semi Senior
- Accounts Partner / Accounts Director / Accounts Manager / Accounts Senior / Accounts Semi Senior
- Corporate Finance Partner / Corporate Finance Director / Corporate Finance Manager / Corporate Finance Executive / Corporate Finance Senior M&A
- Payroll Bureau
- Practice Managers
Company & Role Analysis
JobSeeker+Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
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