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The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
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An overview of this role
As Area Vice President, you'll lead GitLab's Financial Services sales organization and shape how we win new customers, expand existing relationships, and deliver predictable growth. You'll build and develop a team of Regional Sales Directors who lead Enterprise and Commercial Account Executives, helping financial services customers improve how they build, secure, and deliver software with GitLab's DevSecOps platform.
Reporting to the Vice President of Sales, AMER, you'll set the strategy for the area while staying close to customers, leaders, and day-to-day execution. This is an opportunity to build a high-performing sales organization, strengthen key customer and partner relationships, and work across GitLab to create lasting customer value.
What you'll do
Establish and deliver a strategy to win new customers, expand existing accounts with purpose, and create a shared vision for long-term growth.
Drive customer success and predictable year-over-year annual recurring revenue growth for GitLab.
Recruit, develop, and retain a diverse and effective sales organization of Regional Sales Directors and Strategic Account Executives.
Build and maintain key customer relationships, and develop strategies that expand GitLab's customer base in Financial Services.
Provide detailed and accurate sales forecasts, manage the overall sales process, and set clear metrics for sales funnel management.
Lead at both the strategic and operational levels, translating priorities into consistent execution.
Partner with Marketing, Channel, Alliances, Product, Engineering, and other teams to support customer outcomes and growth.
What you'll bring
Progressive second-line leadership experience leading teams in strategic sales.
Repeatable success recruiting, hiring, developing, and retaining leaders and individual contributors in a high-performing enterprise sales organization.
Deep experience selling into accounts in core Financial Services markets.
Consistent overachievement against an annual quota.
Progressive experience in software sales, preferably with development tools or open source software.
A proven record of working closely with channel partners and cross-functional peers to support growth.
High integrity, initiative, sound judgment, and the ability to communicate and present clearly to a range of audiences.
The ability to adapt, work independently, collaborate effectively, manage an ambitious workload, and learn and use GitLab.
A bachelor's degree and the ability to travel as needed in line with GitLab's travel policy.
About the team
The Financial Services Sales team
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)