Area Sales Manager

Are you an experienced Area Sales Manager who thrives through specification selling on winning new business, developing long-term client relationships and driving regional revenue growth?

Our client, a business that designs, develops, manufactures and installs passive fire protection is looking for a commercially focused Area Sales Manager to take ownership of a defined territory, grow market share and lead from the front.

This is a dynamic, client-facing sales role combining strategic business development, account management as well as a specification sell. You’ll manage both inbound enquiries and proactive new business activity, ensuring a structured sales pipeline and consistent delivery against revenue targets.

This role combines home office-based planning with regular field sales activity, including meetings with contractors, consultants and end clients. Visits to the office in the South of the UK on a regular basis.

Key Responsibilities

Drive regional sales performance and achieve monthly revenue targets

Identify, develop and convert new business opportunities

Manage and grow key customer accounts

Take ownership of larger project opportunities and tender submissions

Implement clear pipeline management and forecasting processes

Maintain accurate CRM reporting and opportunity tracking

Conduct structured quotation follow-ups and secure conversions

Deliver CPD presentations and product awareness sessions

Represent the business at client meetings, exhibitions and networking events

Collaborate closely with sales support and marketing teams

Strengthen brand presence across LinkedIn and industry platforms

Support and mentor junior members of the sales team

Who They’re Looking For

Proven experience as an Area Sales Manager, Regional Sales Manager or Business Development Manager for specification sales

Desirable knowledge from the Fire Protection industry

Strong B2B sales background, ideally within a technical or project-led environment

Experience managing higher-value tenders or complex sales cycles

Confident presentation and stakeholder engagement skills

Excellent pipeline management and CRM discipline

Strong organisational and time management skills

A proactive, target-driven approach

Ability to coach, influence and lead by example

What’s on Offer

Salary £45,000 - £55,000 plus company car and bonus

Generous holiday allowance with the option to buy extra days

Early finish and

Free onsite parking

Employee Assistance Programme

Social events and team activities

Supportive, people-focused culture

If you’re a commercially driven Area Sales Manager ready to step into a role where you can genuinely make an impact, we’d love to hear from you.