Area Sales Manager

Area Sales Manager - Premium Kitchens

Territory: South West England and Ireland

Up to £60,000 basic + £15,000 commission + EV company car + benefits

Are you a commercially driven sales professional with strong relationships across the kitchen, furniture or interiors sector?

We are a leading high-end kitchen manufacturer, recognised for exceptional design, outstanding craftsmanship and uncompromising product quality. As we continue to expand, we are looking for an ambitious Area Sales Manager to grow our dealer and showroom network across South West England and Ireland.

The Role

You will take ownership of an established territory while identifying new opportunities with independent kitchen retailers, design studios, showrooms and specialist dealers.

This is a consultative, relationship-led sales role. You will work closely with customers to understand their businesses, present our premium collections and help them increase sales, profitability and market presence.

Your responsibilities will include

Developing existing accounts and building productive, long-term relationships with dealers and showroom partners.

Winning new business by identifying, approaching and appointing high-quality retail partners.

Presenting new products, finishes and commercial propositions to business owners, designers and sales teams.

Supporting showroom displays, product launches and promotional activity.

Delivering product training so partners can confidently specify and sell our kitchens.

Managing the full sales cycle, from prospecting and presentations through to negotiation and account development.

Achieving territory targets for revenue, margin, distribution and account growth.

Monitoring market activity and sharing insights on competitors, trends and customer demand.

Representing the brand at trade events, exhibitions and customer meetings.

Travelling regularly throughout South West England and Ireland, including overnight stays when required.

About You

You will be credible, self-motivated and comfortable selling a premium product to experienced retail professionals.

Ideally, you will bring

A successful track record in field-based B2B sales.

Experience within the kitchens industry

Existing knowledge of independent dealers, retailers and showroom environments.

Strong prospecting, presentation, negotiation and account-management skills.

The ability to communicate product quality, design value and commercial return.

A structured approach to territory planning, pipeline management and reporting.

Confidence working independently across a large geographical area.

A full driving licence and willingness to travel extensively.

Experience selling kitchens through a dealer or showroom network would be a significant advantage.

What We Offer

Competitive basic salary reflecting experience.

Uncapped commission with an attractive earning opportunity.

Company car or car allowance.

Pension and additional company benefits.

A premium, design-led product range backed by reliable manufacturing.

Comprehensive product training and ongoing commercial support.

An established brand with clear ambitions for continued growth.

The autonomy to develop your territory and make a visible impact.

Join Us

This is an excellent opportunity to represent a respected high-end manufacturer and build a valuable network of premium kitchen dealers and showrooms across South West England and Ireland.

To apply, please submit your CV with a brief summary of your relevant sales experience, industry relationships and current location.