Area Sales Manager

Job Title: Area Sales Manager Location: West Midlands & Wales Salary: £40,000 - £45,000 Basic, Uncapped Commission (OTE c£75k), Company Car, Phone, Laptop, Company Pension Scheme, Incentivising Holiday Allowance, Death in Service Benefit, Full Product Training.

We are looking for a driven, relationship-focused sales professional for our Area Sales Manager opening. This is a chance to be part of a respected, forward-thinking construction machinery dealership with a strong reputation, loyal customer base, and ambitious growth plans. They offer a collaborative, down-to-earth team culture, alongside long-term customer relationships.

Within the role of Area Sales Manager, you will promote both new & used machinery sales across West Midlands & Wales.

Responsibilities of the Role

Managing and growing sales of new and used construction machinery

Developing long-term relationships with contractors, construction hire businesses, and end users

Identifying new opportunities and converting leads into profitable business

Preparing quotations, negotiating deals, and closing sales

Working closely with service and parts teams to ensure an exceptional customer experience

Keeping up to date with market trends, competitors, and product developments

Requirements of Role

Proven experience in field sales (construction plant, powered access, agricultural, material handling, forklift truck, or capital equipment)

Strong territory planning skills, with the willingness to travel

Must be a team player

Hold a UK driving licence

If you want to sell products you can be proud of, work with customers who value your expertise, and join a dealership that genuinely backs its team, we’d love to hear from you.

Please contact Zoe Mansfield at Elite Consultancy on or