Area Sales Manager - Materials Testing Instrumentation Mechatronic Capital Equipment - South England and South Wales Candidate Location -…
About the opportunity
The position of the Area Sales Director Mid-Market EMEA (f/m/d) is a critical role in our EMEA Sales team and will be reporting to the Senior Vice President (SVP) of EMEA Sales. This is a first-line management role and you will be managing a team of Mid Market Account Executives, with the task to hire and develop the best talent in the market to strategically increase sales presence throughout EMEA .
As an experienced leader with a strong software sales background, you are responsible for supporting your team in collaborating across the business to drive mid-market pipeline, navigate complex procurement cycles, support and develop go-to-market initiatives and, act as a senior stakeholder for the customers and future customers in your region.
Since your role is quota carrying you own the regional forecast, identify and mitigate risks, tackle opportunities and constantly up-level your team through outstanding leadership and coaching.
What to expect?
The role will assume leadership of a growing sales organization of Mid-Market Account Executives, to help drive complex deals into Mid-Market new and existing clients.
Contribute to regional strategy with metrics, observations and market research
Set and execute an aggressive customer acquisition strategy
Create processes, set best practices and build replicable patterns for your regional go to markets initiatives
Serve as senior stakeholder and point of escalation internally and in customer engagements
Be a mentor and provide hands-on coaching and professional development for AEs and wider team
Conduct weekly forecasts and oversee sales goals, metrics, and quota achievement
Proactive collaboration with Business Development, Solution Engineering, Marketing, Recruitment, Product, , Partnerships and Customer Success teams to align regional strategy
What you need to be successful?
10 years total SaaS sales experience, with a minimum of 3 should be in leadership
German Language beneficia
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
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