Analytics Lead, Full Stack

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Risk & Analytics team makes crucial decisions that direct Affirm’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring Affirm grows efficiently and intelligently.

After building a market-leading BNPL network, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the Affirm Marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.

We’re looking for a Marketplace Analytics Lead to help architect and optimize the economic engine of our marketplace, balancing supply, demand, pricing, and user experience to drive sustainable growth. This is a high-impact IC role at the intersection of product, growth, and marketplace strategy.

What You’ll Do

Own marketplace monetization and economics, balancing merchant supply, consumer demand, and pricing to drive engagement, conversion, and profitability

Monitor marketplace performance and adjust strategies based on engagement, relevance, merchant outcomes, LTV, and overall health

Build and maintain dashboards and reporting to track key Marketplace KPIs and enable data-driven decisions

Partner with Sales, Client Success, and Marketing to grow marketplace partners and increase merchant value

Collaborate with Product and Engineering to improve the effectiveness, competitiveness, and relevance of Marketplace inventory and offers

Analyze supply-side dynamics, including incentives, pric