Tide
United Kingdom
Full-time
14 days ago
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related…
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide is available for UK, Indian, German and French SMEs
Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
Over $300 million raised in funding
Over 2,800 Tideans globally
Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About the team
The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.
About the role
We’re looking for an exceptional Lead Country Commercial Manager to drive revenue growth across Admin Services product by building out an Accountant GTM, building the foundations and eventually a scaled up program of partnering with Accountants to drive referrals and retention onto Tide products like Accounting, Invoicing and Payroll. In addition to this the role leads on driving the penetration and adoption of our Invoicing tool and the connected revenue associated with it. You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing.
The role includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with multiple stakeholders to make this happen – excellent organisation and communication skills essential.
Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Accountant initiatives/GTM and Invoicing ensuring revenue accountability and proactive identification of risks and opportunities.
Partnerships collaboration: working with Partnerships to identify the Accountant value proposition and then working with teams to turn Accountants into referrers and advocates for Tide
Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subsc
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£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related…