Team Lead SDR / BDR – DACH & Nordics

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

We are looking for a builder, not just a manager. As the Team Lead for Business Development based in Berlin, you will hold a dual mandate: Coach the talent and Engineer the GTM strategy.

You will lead the team responsible for the DACH, CEE, and Nordics regions, markets that require distinct strategies and precision. We are moving beyond standard "SDR" motions. We need a leader who can analyze signal patterns, partner with RevOps to automate workflows, and provide our Heads of Sales with predictive insights on which verticals will trend next.

What you’ll do

Lead & Develop (The People): Recruit, hire, and coach a high-performing team of 9 Business Development Representatives (BDRs). You won’t just track KPIs; you will dissect calls, refine commercial judgment, and help BDRs "create their own path" toward closing roles.

GTM Architecture (The Engine): Act as the "GTM Engineer" for your region. Work with RevOps to optimize lead routing, data enrichment, and dashboarding. If the process is broken, you don't just report it: you fix it.

Strategic Forecasting: Partner with Sales, Marketing and Product Marketing to tailor our go-to-market strategy per vertical. You will identify future trending sectors in DACH/CEE/Nordics before they hit the mainstream news.

Data-Driven Experimentation: Embed a culture of A/B testing. Use data to refine messa