Space Planning & Sales Density Manager

An analytical and commercially driven role that leads the strategic allocation and optimisation of retail space across the business. The Space Planning & Sales Density Manager is responsible for ensuring that every metre delivers maximum value through data led planning, robust performance analysis, and evidence-based decision making.

This role will shape store layouts and category space allocation using sales density metrics, customer behaviour insights and trading performance data.

Responsibilities

Space Planning & Optimisation

Develop and maintain space planning principles across all stores, aligning layouts with commercial priorities and customer missions.

Own space allocation across categories, ensuring optimal use of indoor and outdoor retail space.

Continuously review and refine store layouts based on performance data and seasonal trading patterns.

Data-Led Decision Making

Analyse sales density (e.g. sales per square metre, per linear metre) to evaluate space productivity across categories and locations.

Use data insights to recommend reallocations of space to improve profitability and customer experience.

Build and maintain dashboards and reporting frameworks to track space performance and ROI.

Leverage historical sales, stock turn, margin, and footfall data to support planning decisions.

Commercial Performance

Partner with Buying, Merchandising, and Operations teams to ensure space plans reflect commercial strategy and product priorities.

Identify underperforming categories or space inefficiencies and propose actionable improvements.

Support range reviews with clear, evidence-based recommendations on space requirements and productivity targets.

Testing & Continuous Improvement

Design and implement in-store trials to test new layouts, category adjacencies, and merchandising approaches.

Measure and evaluate trial outcomes using defined KPIs, including sales density uplift and conversion rates.

Roll out successful initiatives across the estate with clear guidelines and performance expectations.

Stakeholder Collaboration

Work closely with store teams to ensure effective execution of space plans and gather feedback from the shop floor.

Present insights and recommendations to senior leadership, translating data into clear commercial actions.

Who we are looking for

Proven experience in space planning, merchandising analytics, or retail performance optimisation.

Strong analytical capability with experience using data tools (e.g. Excel, Power BI, Tableau or similar).

Demonstrated ability to interpret complex data sets and translate insights into actionable strategies.

Commercial mindset with a strong understanding of retail KPIs and category performance drivers.

Experience working in multi-site retail environments.

Excellent stakeholder management and communication skills.

Highly detail-oriented with a passion for data accuracy and integrity.

Curious and proactive, with a continuous improvement mindset.

Able to balance strategic thinking with hands-on execution.

Confident in challenging assumptions using data-led evidence.

What we offer

Generous annual leave entitlement. Use your holidays when you want with limited statutory days off required

Treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls

Access to Stream - support your financial wellbeing, with ability to access earnings ahead of pay day, save for future and financial advice

Access to Retail Trust - seek confidential support, access to a virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform

Access to Dobbies Academy - continue your development with our eLearning platform and development programmes

Thriving culture; the Dobbies team are passionate, diverse and committed to making it work for our customers