Senior Web Strategist

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the role

Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high-performing, stable, and scalable.

What you’ll do

Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site-health initiatives.

Collaborate on SEO strategy and execution: work closely with our SEO agency to identify keyword opportunities, optimize on-page elements, and implement site-wide architectural changes that drive organic traffic and improve search rankings in both traditional search and LLMs.

Own hands-on execution of the web roadmap: homepage/pricing optimization, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift.

Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B o